Derive More Value from Your data with Bluenic - Data Platform

Product Introduction

Combing big data technology, Bluenic enables the uniqueness and labeling of cross-channel customer IDs through the docking and connection of multiple data sources, solves the issues of limited data acquisition channels and lack of personal information positioning, and meets the demand of enterprises’ marketing transformation. From the perspective of customer operation, it enhances the enterprise market’s decision efficiency, consumer experience, operation efficiency and marketing accuracy.

Feature of Bluenic

Customer portrait building with dynamic label computing

Based on enterprise’s data, Bluenic can convert key customer data into label, construct a huge label system, screen target customers via label combination, so as to divide the crowd accurately.
Advertising media tracking

Bluenic can connect with multiple mainstream advertising platforms, synchronously deliver data, capture data of behavior transformation, and make the whole process more transparent by accurately delivering advertisements to target groups and monitoring the whole delivery process.
One-stop solution to data return of advertising audience

Relying on its own unique media resource competence, Bluenic has connected with many domestic mainstream media resources to fulfill the rigid demand of data return of advertising audience according to the actual delivery situation of customers.

Seize Market Opportunities Timely by Flexible Configuration

Marketing personnel can easily implement marketing and achieve the purpose of precise marketing rather than rely on the assistance of development department.

Omnichannel customer data
Connection between media and advertising platform
Diversification of marketing strategy
Advertising turnover
Advertising tracking
Analysis of intelligent customer data

Consolidate cross-platform customer data to form a data pool

Collect and integrate the first, second and third party customer data to reach them in all directions, accurately locate the cross-channel behaviors of the same customer with united identification, and enrich the customer portrait and journey.

Data Flow Without Programming

Bluenic combines big data technology to achieve cross-channel integration through multiple data sources Combing big data technology, Bluenic connects multiple channels through the docking and connection of multiple data sources.

Scenario Introduction

According to different demands of enterprises, Bluenic selects the scenarios suitable for enterprise businesses for application, and enhances the efficiency of marketing.

Unique customer portrait

Based on the enterprise data, Bulenic converts key customer data into labels, constructs a huge label system and flexibly screens out certain labels.
Multi-dimensional report

Based on the enterprise data, Bulenic converts key customer data into labels, constructs a huge label system and flexibly screens out certain labels.
More scenarios are coming soon

More scenarios based on actual industry demands will be launched. Please look forward to them!