As one of the largest sales vendors at Double 11 Shopping Festival, the customer owns more than 500 stores in China, which has become its most important overseas market.
The customer needs a united data platform to integrate data from multiple channels, platforms and devices to further serve various business departments, to conduct data analysis and forecasting, to calculate the return on investment of marketing activities, to predict sales and to track the balance between supply chain’s supply and demand, etc.
Based on PaaS and SaaS services such as HDInsight, Blob Storage, Apache, etc. on the Azure platform, Digital China has adopted Hive, a mode of batch data processing, and KAP streaming processing mode for centralized and reasonable storage of multi-channel, internal and external data. It has established a powerful log management system to ensure the accuracy of data, and a big data analysis system with big data products.