By introducing technologies such as intelligent terminal, mobile payment and Internet of Things, enterprises have enhanced customers’ shopping experience and raised sales efficiency. In addition, enterprises have deepened consumer insight and expanded sales channels by means of building big data platform, implementing precise marketing and cross-border cooperation. Digital China assists customers to redesign and optimize business processes, achieve online and offline integration, and improve business efficiency and consumer experience. The self-developed customer data platform can deeply understand consumer demand and make precise marketing and personalized recommendation. At the same time, enterprises can improve the accuracy and efficiency of business decision through data analysis and market trend prediction.