Bluenic Customer Data Platform - Products and Solutions

Digital Application-Bluenic Customer Data Platform

Bluenic Customer Data Platform (CDP) is a customer data platform solution provided by Digital China. It aims to help retailers break data silos, acquire first-party data assets, and make customer data available to external systems. Bluenic CDP focuses on solving common pain points for retailers in marketing, sales, customer insights, and operational efficiency.

Core Features

Omnichannel Data Integration

Integrate online and offline and third-party platform data to build a unified customer database.
Dynamic Tag Management

Quickly create and manage tags using pre-built models to achieve lifecycle management of customer data.
Intelligent Segmentation Technology

Dynamically construct target customer groups through rule definition or file upload, optimizing marketing strategies.
In-depth Customer Profiling

Collect and analyze basic customer information, consumption behavior, and preferences to provide comprehensive customer insights.
Multidimensional Data Analysis

Apply tags such as RFM and lifecycle to deeply understand Client Value and needs.
Secure and Compliant Data Access

Ensure the security and compliance of customer information through secure data management and access control.

Advantages

Data Integration Capability:

Capable of processing structured and unstructured data to achieve a unified view of data.

Tag System:

Provides the ability to manually import static tags and dynamically combine tags based on customer behavior and characteristics.

Market Segmentation:

Makes marketing activities more precise through segmentation construction.

Customer Insights:

Deepen the understanding of customer behavior and preferences through individual profiling functions.

Multichannel Integration:

Supports multichannel integration with marketing automation, DSP, internal systems, business systems, advertising platforms, and social platforms.

Data Security and Access Control:

Ensures the security and compliance of data, providing access management and encrypted transmission.

Applications

Online and Offline Marketing: Combine CDP with offline stores and target marketing to enhance customer information, achieving consultation, communication, and purchase.

Targeted Marketing: Conduct personalized marketing based on customer purchase history, birthday, membership level, and other information.

Customer Loyalty Maintenance: Conduct targeted marketing and loyalty maintenance for high-value customers and potential silent customers.

Membership Management: Improve the efficiency of membership management, including membership points management, membership level management, and membership lifecycle management.

Cross-channel and Brand Management: Suitable for enterprises with multiple brands and markets to achieve a unified view and management across channels and brands.