A Well-known International Sporting Goods Company's Customer Data Platform - Industry Cases - Digital China

Client Profile

A well-known international sporting goods company with multiple international sports and outdoor brands, is facing the challenge of internal data fragmentation and digital transformation.

Business Challenges

• Multiple brands and departments within the company use their own systems, leading to data isolation.

• After experiencing the failure of building a big data platform and business adjustments, there is still a need to establish a data platform.

• There is a need to achieve unified data calling and digital transformation to support new business requirements.

Solution

Digital China provided the customer with a data analysis infrastructure construction plan based on actual business scenarios, integrating data from multiple departments such as sales, finance, and supply chain, achieving cross-departmental system data integration and the construction of a data middle platform.

Solution Advantages

Comprehensive Data Integration:
Integrate cross-departmental data and systems to build a centralized data middle platform, achieving seamless connection and unified management of data.
Efficient Autonomous Analysis:
Provide pre-built business data sets and drag-and-drop analysis tools, allowing business users to quickly conduct multi-dimensional data exploration.
Simplified Reporting Process:
Optimize the production of financial and business reports, reduce the consumption of human and material resources, and enhance the efficiency and transparency of data processing.

Values

Solving Data Analysis Issues:

Providing business departments with a unified data analysis tool and simplifying the report production process.

Establishing an Analysis System:

A complete terminal flow analysis system is established to enhance data insights.

Improving Reporting Efficiency:

Reducing the human and material consumption of financial reporting and optimizing the clarity and transparency of data flows.

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