A Well-known International Cosmetics Company's Customer Data Platform - Industry Cases - Digital China

Client Profile

A leading multinational FMCG retail enterprise specializing in skincare, cosmetics, perfumes, and hair care products, this company ranks among the world’s largest in its industry, with a strong emphasis on the Asia-Pacific market. Despite its global presence, the company has yet to fully capitalize on consumer data, and its marketing efficiency remains an area for improvement.

Business Challenges

Data from 32 brands across 11 Asia-Pacific countries and regions is difficult to integrate, affecting the unified implementation of marketing strategies.

Marketing touchpoint data is scattered, making it difficult to fully leverage the value of consumer data.

Marketing efficiency is limited, requiring an improvement in data analysis and application capabilities.

Solution

Digital China provides an independently developed customer data platform, based on Microsoft PaaS architecture, to summarize all online and offline sales data of customers and establish a comprehensive consumer tag system, forming user profiles, supporting in-depth insight analysis, and the formulation of marketing strategies.

Solution Advantages

Data Integration Capability:
Perfectly summarizes sales data from all platforms, both online and offline.
User Profiling:
Forms comprehensive user profiles through custom consumer tags.
In-depth Insight Analysis:
Provides data-based in-depth insights to predict advertising placement and marketing planning.

Results & Values

Cross-Channel and Cross-Brand Data Management: Achieves multi-dimensional data management of group-level KPI indicators.

Improved Membership Management Efficiency: Improves membership management efficiency through membership points, level, and cycle management.

Customer Relationship Maintenance: Focuses on maintaining high-value customer relationships, increasing the value of high-potential customers by nearly 30%.

Continued Technical Cooperation: Promotes subsequent system upgrades and platform development cooperation, enhancing the customer's recognition of Digital China's technology.

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