Occupancy Rate Rolling Forecast Project for a Hotel - case

Business Challenges

Hotel operation management requires accurate forecasting of sales fluctuations and order sizes over different time frames.

The need to consider the impact of cancellation rates and external factors such as holidays and special events on operations.

Lack of a decision support system that can quickly respond to market changes and optimize resource allocation.

Solution

Digital China helped the customer develop an integrated forecasting system, including 7-day short-term, 30-day medium-term, and 90-day long-term forecasting models, using multi-variate time series analysis and neural network ensemble learners, combined with business experience and market data for accurate forecasting.

Solution Advantages

Comprehensive Forecasting Capability: Integrated short-term, medium-term, and long-term models cover the full cycle of hotel business forecasting needs.
Accurate Data Analysis: Application of multi-variate time series and neural network technology ensures the accuracy and reliability of forecasting results.
Instant Market Response: High-frequency updated short-term models enable hotels to quickly adapt to market fluctuations and achieve optimal resource allocation.

Results & Values

Operational Efficiency Improvement

The forecasting system helps hotels quickly respond to market changes and optimize resource allocation.

Sales Strategy Optimization

中期预测Medium-term forecasts support the formulation of sales strategies and improve room occupancy rates.

Strategic Planning Support

长期预测助力Long-term forecasts assist hotels in grasping industry trends and strategic planning.

Enhanced Market Competitiveness

提升酒店对市场 Improve the hotel's response speed and accuracy to market dynamics, enhancing competitiveness.